//
you're reading...
leadership

Why Starbucks Wins

THESTORYOFTELLING.COM 14 Hours Ago

You could have made a cup of instant coffee at home for a few cents this morning. Or you could even have splashed out on a flavoured Nespresso, brewed in your kitchen at 60 cents a shot. So why did you go to Starbucks and pay eight times that price for a commodity?

A marketer would say that what you paid extra for was ‘the experience’. The simple truth is you did it because it felt good. That’s the reason your customers do what they do too.

Everything that Starbucks does, from naming their drinks to the music they play in the cafe is designed to make you feel good. It’s intentional, they do it on purpose. That’s why it works.

What are you doing on purpose to make your customers feel good?

Image by Ronald Felton.

Advertisements

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

RTB Sports

"Sports Is Our Passion Here"

Sophia Associates: Women's Leadership, Executive Coaching, Cohort Learning, Training

Leadership Development, Team Development, Personal Development, Executive Coaching

Zite's blog

Just another WordPress.com site

WINNING IDEAS - Tien Wong's Blog

On Leadership and Hypergrowth in the Entrepreneurial Economy

%d bloggers like this: